John's newsletter from 20yrs ago

15th. November 1992

I hope you are all well into Christmas mode by now. Push those gift idea, and remind them of the time needed to prepare their order. This year more than ever Christmas shopping will be left to last minute.

With this in mind we at Atkins/Technicolour will be doing as much as possible to help you deliver those last minute orders. If you have a particular  problem or special idea, talk to our customer service  people now.

I have been writingof decreasing-sales now since I started these newsletters  in 1989, this is not meant to be a negative statement but fact. It means the market is changing, and we need to work at changing our businesses with the market place.

Creative studios are achieving growth, look around and see what you can do to improve your business in your market place.


Someone elses style may not suit your image.

 Look around in trade magazines, attend seminars and AIPP. functions, look at other successful businesses and talk to other photographers. The answers are in you, you just have to bring them out.

Til December,