Atkins Lab
Co-founder of Atkins, Emily Atkins on the end with the fabulous legs.

Co-founder of Atkins, Emily Atkins on the end with the fabulous legs.

For pictures that matter

In a time when photography was taken as a novelty, WG Atkins began his business taking photography very seriously. He knew the story telling power of photographs, he built a business making photographs and creating memories. WG's collection still exists, it still tells its' stories.

On this foundation Atkins was built, we know what it takes to tell your history with photographs, we have eighty years of practise. We know how to save the digital ephemera and turn it into artefact. Our focus is your pictures, the pictures that matter.

We care about your stories and the images that tell them. You won’t find kiosks in our store, you’ll find people, people who care and want to help you. Our products are not going to be cheap throw away items, we make products to last longer than your memory, we create heirlooms for your family.

We don’t want to print all your photos, we only want to print your most loved pictures, the forever pictures that mean something. Our lives are full of an endless stream of meaningless pictures, we are here for pictures that matter.


Atkins Family

Third generation family, Kate and Paul and their daughters Elizabeth and Josephine Atkins. (Shot by Bentinmarcs on Kodak Portra 400 120 processed and scanned by us)

Third generation family, Kate and Paul and their daughters Elizabeth and Josephine Atkins. (Shot by Bentinmarcs on Kodak Portra 400 120 processed and scanned by us)

The Atkins Family

In 1936, William George (W.G.) formed Atkins Photography, he worked for many years with his wife Emily Daisy as a horse racing and generalist photographer, always printing his photographs and others' through the years.

In 1960 John Atkins joined his father in business and his talents as a technician led him to open a colour laboratory which quickly attracted a clientele struggling with colour photography. Atkins led Adelaide into the colour era in the 1960s.

In the early 1990s, Paul, John’s son joined the lab when Atkins took over another lab Tecnicolour, as a full time colour mural printer. During the 90s Kodak introduced Atkins to digital printing, and by 1998 Paul was running Atkins digital services, and by 2002 the majority of production involved digital processes.

In 2007 the team expanded when Duckpond was acquired by Atkins and large format fine art ink printing became a mainstay.

Today, Paul's wife Kate has joined the team. After running a successful graphic design business for over 15 years Kate decided to throw her lot in with the family. It's where her heart was all along. The addition of Kate's talents have led to a renewal of not only the visual look of the lab from a marketing and branding perspective but also innovation in our approach to our customers by opening up a more retail friendly aspect of the business. 

Kate is also a champion product designer. As a direct result of working close to customers and stylists, she has built some of the most popular products Atkins has made to date.

Atkins has always believed that a rising tide floats all boats, sharing our discoveries with the industry has kept us brimming with life and on the cutting edge. We love photography, we know it is the language of the world, and we are here to serve it.

Atkins Pro Lab
Telephone +61 8 8431 6755


Atkins workshop, Retail store and Pro room


Our workshop is nestled in the heart of Adelaide, South Australia. A small town that pretends it's a major city every few months when we host one of our many art festivals. Adelaide is the capital city of South Australia, we are the middle bottom state on the continent with a population around 1.3 million people. South Australia has the record of being the driest state in the driest continent in the world.

Our show room has two sides, a professional room and a retail room. The pros go in one door and retail clients in the other. Retail clients have a large show room to sit and work with our crew on their projects. It's a consultative space where people can relax, have a coffee and work out what they want to do with their photos.

We also have a space between the service rooms out front and our production workshops out back. This space is used for educational sessions and exhibitions.

Atkins Photo Lab
89 Fullarton Road
Kent Town
Phone +61 8 84316755


Featured photographers in gallery above Lark & Bear, We are OrigamiLittle Pieces by Kelly BrownEon ImagesKatie GrantMark Andrews Studios. Products shot by Bentinmarcs on Kodak Portra 400 120 film on Contax 645.

Atkins hand made paper print. Featured photographer Eon Images. Product shot by Bentinmarcs on Kodak Portra 400 120 on Contax 645 processed and scanned by us.

Atkins hand made paper print. Featured photographer Eon Images. Product shot by Bentinmarcs on Kodak Portra 400 120 on Contax 645 processed and scanned by us.

Contact Atkins

Please fill out this form and we will get back to you asap. Alternatively, give us a call during business hours (9-5.30pm, Monday to Friday, 7.30pm on Thursdays and until noon on Saturdays, Central Australian Time) on +61 8 8431 6755 or email on We are also usually keeping an eye on Facebook and Instagram. Thanks!

Name *

Good works

We believe in the wonderful things photography can do and we commit every year to a range of projects we believe in. Click below to find out more.

AIPP. Atkins has been involved with the Australian Institute of Professional Photography since the AIPP's inception. Second generation wonder and director, John Atkins was state president and Paul Atkins is current past state president. Atkins has been national sponsors of the AIPP for many years and we believe strongly in the organisation. Click here to see details of our sponsorship of the AIPP.

Heartfelt is a volunteer organisation of professional photographers from all over Australia dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature births, or have children with serious and terminal illnesses. Atkins has supported Heartfelt by printing, packaging and shipping since the charity's foundation as a national organisation. Click here to read more about our involvement with Heartfelt.

Sight For All raises funds to deliver eye health care projects free of charge to our partner countries and communities. Atkins works with Sight For All by running a photographic competition on World Sight Day. Click here to find out more.

Seniors Card South Australia is an engaging government service that is charged with raising the profile and quality of life for our senior citizens. In 2015, Atkins partnered with Seniors Card to establish a photographic competition and exhibition for Seniors Card holders. The 2015 event was a great success, so it is being repeated. Click here to find out more.

Reflections. Reflections is a project instigated by the Australian Institute of Professional Photography to photograph all of the surviving World War Two veterans. The project was began in April 2015, and continues throughout 2016. AIPP members approach registered veterans in their homes and make a portrait, the style is to be identical between subjects and the resulting collection of images, now numbering beyond 5000, is being donated to the National War Memorial in Canberra. Each veteran also receives a 5x7inch print which Atkins prints for free and Kodak supplies the paper to the project.

Here in SA, 100 images were selected out of the 1000+ SA resident veterans to be printed at 50x75cm and mounted and hung for an exhibition called "Wish Me Luck", which is hanging July to September 2016 as part of the Centenary of ANZAC commemorations. Atkins donated their time in art working and preparing these exhibition prints. To read more about this, click here.


The Atkins Guarantee

We have been making beautiful products for photographers across the world for over 80 years. We stand by any product that leaves our workshop. If there's ever an issue with a product we will always work with the client to resolve the problem to discover if it is in the manufacturing of the product or an issue of the materials used in the product and replace the product if required.

We work with a huge range of suppliers and each supplier has a number of materials that all come into play with our products. Many of our products have several different material suppliers involved in it, for example, an album has the paper supplier, the ink supplier, then there's the cover materials, the boards in the covers, the glues and tapes and other substrates. Each of these various materials have varying warranties and guarantees on them. We detail our suppliers such as Kodak, Ilford, Epson and Hahnemühle and their various products. Their guarantees are available on their websites and we follow their manufacturing and handling standards.

Once a product leaves our lab we trust that the care and handling instructions are followed for the life of the product. If there is a failure in the manufacturing process, and the product has been handled and stored according to the suppliers requirements and ours, that we will rectify that issue through repair or full replacement.

We very rarely have items brought back to us where some kind of failure has happened in the materials or manufacturing and we always resolve the issue to the clients satisfaction. We design all our products to last a lifetime and want you to love them and live with them happily for a lifetime too.

Helpful links

It's great to know where your products come from. Each of our suppliers have high standards of manufacturing processes required and we follow them all in detail. This is why using a professional lab is so important, just because your lab is using an Epson printer doesn't mean they are following the required usage, handling and profiling standards. The links below detail some of the materials we use in our range, and the final link, the Image Permanence Institute, is an organisation we rely on for independent testing and research.





Image Permanence Institute