Posts tagged printing
APPA printing

APPA Deadline 2014The AIPP Australian Professional Photography Awards entry deadline is 21st of August, 5pm, Eastern Time Zone. This is for the entry and upload of digital image files.

Mounted and matted prints need to be in NSW by the 29th of August at 5.00pm

This awards cycle we have reduced our production times to help you, we will be working long hours to see the work looks it's best. Our new awards production deadlines are:

  • August 18th for files needing manipulation.
  • August 22nd for files ready to print.
Email or call 08 8431 6755 to arrange the printing of your award image.
Durability Vs light-fast

Last June, I visited the Rochester Institute of Technology's Image Permanence Institute (IPI). The visit was a part of Atkins' ongoing research into providing the most useful long-term prints.

Looking at long term usefulness is a good idea. After all, if we are not printing archivally, why are we printing at all? The supply of images that will vanish is well handled by folks leaving their photos in unstable digital storage!

So we want something that is light fast for 100 to 200 years. Agreed. Well what if when you touched it, the image is easilly damaged? What if the surface felt beautiful and textured, like water colour paper, but this made it absorb pollutants at a great rate?  How can we 'hand down' our prints without touching them?

It is a nasty conundrum that the most light fast, archival pigment ink printing, is also the most delicate.

But the fact is when it comes to pigment inkjet printing (Gicleé) it is less durable than wet process printing. Well processed, photographic silver-halide prints can survive relentless handling, heavily polluted atmospheres and even extensive flooding. It may only have an lightfast ceiling of 100 years, but it may be more likely to make 100 years.

So next time you are thinking about making a print, and you expect it to last. Think about how you are going to help it to last, storage, handling and display is equally as important as the choice of print type.

Paul Atkins

All the printing at Atkins is made on the best materials for their purpose, we purchase independently tested materials, we do  testing ourselves. We are in business for the long term, so you can hand down your prints to future generations.

Summer School 2014 - Jan 24th to 31st

Atkins_workflowseminar_0161 We would love to see you at this year's Atkins Summer School, the topics are designed to help you enjoy your photography more, have fun and rethink your photographic business. All are welcome.

Cost to attend is $25 per session, payable when booking (we will call you after you register)

Register by clicking here.


**NEW** Social Media Shortcuts. Friday, January 24th, 9.30am - 12.30pm Is Social media the biggest time waster of the decade? What value is it adding? Are there any shortcuts? Paul Atkins will present his methods and those learned at workshops both here and in the USA over the past five years. Hopefully this will help you!

Adobe Lightroom Basics. Tuesday, January 28th, 9.30am – 12.30pm Lightroom 5.0 is the best tool for managing and lightly editing your digital image files. Paul Atkins has been using Lightroom since the first version and has brought many new users up to speed. The presentation will focus on the Library and Develop modules, but will touch on other modules and hidden features. Beginners and intermediate users will benefit from attending.

Workflow, from shoot through to archiving. Wednesday, January 29th, 9.30am – 12.30pm  What is "best practise"? What balances a image quality, data-safety and efficiency? Paul Atkins has been watching and interviewing professionals in the industry and has complied this presentation. Bring your questions and opinions, we can all learn from each other.

Photography Business Models Thursday, January 30th, 9.30am – 12.30pm. This workshop will help you fly above your photographic business, looking at it from a different perspective. Stuart Davis will be presenting this session. Stuart is from Enterprise Connect, he is a business specialist who has spent the last 4.5 years providing advice and assisting Creative Industries companies. This has included facilitating workshops in Design Integration and Business Modelling as well as conducting Business Reviews. He has also participated in a master class by the authors of Business Model Generation and used this methodology across the country. Enterprise Connect is a Federal Government initiative to re-engergize small to medium businesses in Australia. This will be worth every minute of your time, this is an opportunity to get help rethinking photography as a business.

For more information on what Stuart does:

The Film Challenge.... Friday, January 31st, 9.30am – 12.30pm with a return to the lab at 4pm for projection and discussion until 5pm In the immortal words of Harry Callaghan, "do you feel lucky punk?". However, this shouldn't be about luck, this is a test of your skills in a tricky environment: Mid summer, Adelaide, one roll of 35mm (not Xpan) or 120 (up to 6x9) tranny film, one morning to shoot. Midday we process and sleeve, 4pm meet back at Atkins to choose your best frame and a discussion of what everyone shot. From there the Atkins will scan and prepare prints with minimal editing and host and exhibition during the following month. We will gather votes over the month for an informal 'peoples choice award' Are you up to it...?

9.30am pick up film and have quick chat, then off to shoot. Return at 12.30pm for processing, return at 4pm to review results. The cost of entry includes the roll of film and processing.

Print it or lose it - Channel 9

A4 GRAN.epsNEWS_TEAM_BANNER2today_show_australiaWe are very excited that our article has triggered interest from Channel 9 in Adelaide and the Today Show nationally. The story will run tonight (Thursday 31st) from 6pm Adelaide time, and Friday morning, November 1st on the Today Show. The story is about the dangers of only storing your photos digitally (on a computer, hard drive, CD, DVD, SD card etc). Whilst digital archiving is cost effective, it currently is very short term.

Consider this, you may not care about your photos now, but when you are older and looking back on your life, they could be gone.

Digital storage cannot be trusted beyond 5-8 years, professionals recommend moving your digital storage onto the latest system every 5 years!

The other problem is that you need a computer to see those photos, where as prints…just turn on the light and open your eyes.

Here is Atkins' tips for preserving your memories:

  1. Be sure of what you are photographing, the more photos you take, the more you have to look after and the more you have to sort through to find those gems.
  2. Once you have taken the photos, download them to your computer and sort them, keep your favourites aside and change their name to reflect what you have taken. Back these favourites up in at least 3 places (hard drive/CD/DVD/Cloud)
  3. Print your favourites at a specialist printer such as AtkinsTechnicolour, avoid the big box stores; Harvey Normans, Office Works etc. Prints made unprofessionally may not last longer than 5 years.
  4. Make albums, books, frames and canvasses for the wall and gift even cards. Share your prints, they make great presents.
  5. Always try have the title on or on the back describing who is in the photo, where you were and when it was taken.

If you want further advice, or prints that will last for more than 100 years, contact Atkins on 08 8431 6755, or email:

If you want to read the full article, click here.

A big thanks to PMA and Fuji-film for the Print it or Lose it campaign.