Posts tagged Print it or lose it
Print it or lose it - Channel 9

A4 GRAN.epsNEWS_TEAM_BANNER2today_show_australiaWe are very excited that our article has triggered interest from Channel 9 in Adelaide and the Today Show nationally. The story will run tonight (Thursday 31st) from 6pm Adelaide time, and Friday morning, November 1st on the Today Show. The story is about the dangers of only storing your photos digitally (on a computer, hard drive, CD, DVD, SD card etc). Whilst digital archiving is cost effective, it currently is very short term.

Consider this, you may not care about your photos now, but when you are older and looking back on your life, they could be gone.

Digital storage cannot be trusted beyond 5-8 years, professionals recommend moving your digital storage onto the latest system every 5 years!

The other problem is that you need a computer to see those photos, where as prints…just turn on the light and open your eyes.

Here is Atkins' tips for preserving your memories:

  1. Be sure of what you are photographing, the more photos you take, the more you have to look after and the more you have to sort through to find those gems.
  2. Once you have taken the photos, download them to your computer and sort them, keep your favourites aside and change their name to reflect what you have taken. Back these favourites up in at least 3 places (hard drive/CD/DVD/Cloud)
  3. Print your favourites at a specialist printer such as AtkinsTechnicolour, avoid the big box stores; Harvey Normans, Office Works etc. Prints made unprofessionally may not last longer than 5 years.
  4. Make albums, books, frames and canvasses for the wall and gift even cards. Share your prints, they make great presents.
  5. Always try have the title on or on the back describing who is in the photo, where you were and when it was taken.

If you want further advice, or prints that will last for more than 100 years, contact Atkins on 08 8431 6755, or email:

If you want to read the full article, click here.

A big thanks to PMA and Fuji-film for the Print it or Lose it campaign.

Print it or lose it

A4 GRAN.epsAtkins has been a champion for the preservation of photographs. Recently, in the UK and now in Australia, the Photo Marketing Association (PMA) and Fuji have partnered to push the message home through a series of posters. Here is some background by Danny Williams of Swains' camera stores in the UK:

“There is”, he said, “a real danger that a family who don’t make prints or manage their electronic images will find themselves without any photo history. He compared this to the Domesday book, created on paper in 1086 and still readable today over 900 years later. Yet in 1986 a new Domesday book was created, at a cost of £2.5 million containing maps, pictures and video footage, It was stored on CD and is no longer readable.

“We need” said Williams “to shock people into realising that their heritage is not preserved electronically.

This is a great campaign, a very simple message, however it is worth explaining to people a little more detail as the problem is a wider one.

We are currently creating more photographs than ever, and the value of any one image is very low. If, and that is a big IF, people actually want their survivors to experience what they have in discovering a rich history of photos from the past, then they will have to take it all much more seriously.

Just making prints will not help. We will be inundated with forests worth of prints. They may be poorly printed and last no time at all. What has to happen, is proper curation of photographs. Careful selection, careful application of metadata (who is in the photos, what is happening, where and when it was taken), and careful printing at reputable professional services (such as Atkins) who use archival materials. This applies to digital storage, it all needs proper curation.

We have been incredibly lucky. early photographic processes were very stable, the prints lasted. And because the prints cost money, only a few were printed, only the most important images have survived.

This is now an urgent situation. We are facing a catastrophic loss of our social history.