Posts in Summer school
Business Models notes - Summer School 2014

Value propositions....? Stuart Davis' Business Models session was well attended and set a challenge for attendees, perhaps too great a challenge for one morning.

Formally modelling your business and using these techniques to explore new business ideas is the best way to stretch out and grow your enterprise.

Stuart has provided these useful links to support his presentation:

Business Model Canvas – http://www.businessmodelgeneration.com

Milkshake Story - Clayton Christensen - http://www.youtube.com/watch?v=VmbSpTJXozk

Human Zoo (skip to 12mins) - Dr Carla Litchfield - http://www.youtube.com/watch?v=ZONAfpnVfMU

To download Stuart's presentation notes, click here.

Workflow, from shoot through to archiving notes - Summer School 2014

Atkins_workflowseminar_0161The workflow session for digital photography was a pretty intense half day, and feedback from attendees has been very positive. So these notes will be valuable. They are the presenter's notes, and are essentially an 'outline' so you may have trouble deciphering some details, but you are welcome to email in for clarification. Click on the link to download the notes as a text file: ss2014-workflow-notes  

Summer School challenges
What a Summer School, with record attendance and pretty deep engagement, I think it was the best yet. Over the next few weeks I will be producing the notes from the sessions in the form of posts here, so keep an eye on this space.

To those that participated; thank you for rolling up your sleeves and getting dirty!

Film Challenge!

Film processingIn the immortal words of Harry Callaghan, "do you feel lucky punk?". However, this shouldn't be about luck, this is a test of your skills in a tricky environment: Mid summer, Adelaide, one roll of 35mm (not Xpan) or 120 (up to 6×9) tranny film, one morning to shoot. Midday we process and sleeve, 4pm meet back at Atkins to choose your best frame and a discussion of what everyone shot. From there the Atkins will scan and prepare prints with minimal editing and host and exhibition during the following month. We will gather votes over the month for an informal 'peoples choice award' Are you up to it...?

The cost of entry includes the roll of film and processing.

Friday, January 31st, 9.30am pick up your film and head off afar a quick chat.  12.30pm with a return to the lab for processing at 4pm for review and discussion until 5pm.

To book for the Film Challenge and other Summer School sessions, click here.

For more information on the Summer School click here.

Social Media Shortcuts - Summer School 2014

Social Media IconsSocial media is a minefield for your attention. It can be extremely helpful for your professional life, and lots of fun for your personal life. How can you make it easier for yourself, how can you gain the attention for your services and still live in the 'real' world. This Friday the first session of the 2014 Atkins Summer School begins at 9.30am, 89 Fullarton Road Kent Town. Cost is $25. To book, click here.

For more information o the other four Summer School sessions, including Lightroom Basics, Digital Photographer Workflow, Photography Business Models and The Film Challenge, click here.

Summer School 2014 - Jan 24th to 31st

Atkins_workflowseminar_0161 We would love to see you at this year's Atkins Summer School, the topics are designed to help you enjoy your photography more, have fun and rethink your photographic business. All are welcome.

Cost to attend is $25 per session, payable when booking (we will call you after you register)

Register by clicking here.

 

**NEW** Social Media Shortcuts. Friday, January 24th, 9.30am - 12.30pm Is Social media the biggest time waster of the decade? What value is it adding? Are there any shortcuts? Paul Atkins will present his methods and those learned at workshops both here and in the USA over the past five years. Hopefully this will help you!

Adobe Lightroom Basics. Tuesday, January 28th, 9.30am – 12.30pm Lightroom 5.0 is the best tool for managing and lightly editing your digital image files. Paul Atkins has been using Lightroom since the first version and has brought many new users up to speed. The presentation will focus on the Library and Develop modules, but will touch on other modules and hidden features. Beginners and intermediate users will benefit from attending.

Workflow, from shoot through to archiving. Wednesday, January 29th, 9.30am – 12.30pm  What is "best practise"? What balances a image quality, data-safety and efficiency? Paul Atkins has been watching and interviewing professionals in the industry and has complied this presentation. Bring your questions and opinions, we can all learn from each other.

Photography Business Models Thursday, January 30th, 9.30am – 12.30pm. This workshop will help you fly above your photographic business, looking at it from a different perspective. Stuart Davis will be presenting this session. Stuart is from Enterprise Connect, he is a business specialist who has spent the last 4.5 years providing advice and assisting Creative Industries companies. This has included facilitating workshops in Design Integration and Business Modelling as well as conducting Business Reviews. He has also participated in a master class by the authors of Business Model Generation and used this methodology across the country. Enterprise Connect is a Federal Government initiative to re-engergize small to medium businesses in Australia. This will be worth every minute of your time, this is an opportunity to get help rethinking photography as a business.

For more information on what Stuart does: www.creativeinnovation.net.au http://www.creativeinnovation.net.au/Features/company-spotlight/KWP-Advertising.html http://www.creativeinnovation.net.au/Features/company-spotlight/A-South-Australian-perspective.html

The Film Challenge.... Friday, January 31st, 9.30am – 12.30pm with a return to the lab at 4pm for projection and discussion until 5pm In the immortal words of Harry Callaghan, "do you feel lucky punk?". However, this shouldn't be about luck, this is a test of your skills in a tricky environment: Mid summer, Adelaide, one roll of 35mm (not Xpan) or 120 (up to 6x9) tranny film, one morning to shoot. Midday we process and sleeve, 4pm meet back at Atkins to choose your best frame and a discussion of what everyone shot. From there the Atkins will scan and prepare prints with minimal editing and host and exhibition during the following month. We will gather votes over the month for an informal 'peoples choice award' Are you up to it...?

9.30am pick up film and have quick chat, then off to shoot. Return at 12.30pm for processing, return at 4pm to review results. The cost of entry includes the roll of film and processing.

Wedding Photography Business Models

Here is the unedited audio stream from the seminar held on Friday the first of February. There is an 11 minute break in the middle that will need fast forwarding when you get there (sorry I ran out of time to edit). Thanks to David Seivers acting as host for the session, and all those who contributed. It was an excellent session. Clearly there is a lot of love for this industry and participants want to see it thrive.

Summer School still taking bookings

Atkins_workflowseminar_0161During the last days of January we offer a series of short courses presented by working members of the industry. The objective is to provide attendees with a head start down the correct path for their area of interest. Our Summer School is not accredited, and is not a thorough in-depth course, but you will find it enormous value. A great way to kick start 2013.

Cost to attend is $20 per session, payable when booking. Register here.

  1. Basic Photoshop - Friday, January 25th, 9.30am - 12.30pm
  2. Managing large quantities of digital images - Tuesday, January 29th, 9.30am - 12.30pm
  3. What does it take to run a successful, profitable business in professional photography? - Wednesday, January 3oth, 9.30am - 12.30pm
  4. Photoshop for printing - Thursday, January 31st, 9.30am - 12.30pm
  5. Wedding photography business models - Friday, February 1st, 9.30am - 12.30pm
For full details and registration, click here.
Summer School Topic 5 - Wedding photography business models

©Photography by Dale. Winner of 2007 Adelaide's Best Wedding Photo. Friday, February 1st, 9.30am – 12.30pm - Wedding photography business models – The objective of this session is to compare the product based model, where clients receive albums and prints to the disk delivery model where clients receive all of the files on disk but no prints. It will be a carefully moderated session where each model can be discussed, costed and properly evaluated. Open discussion chaired by David Sievers.

Register here.

Summer School Topic 4 - Photoshop for printing

Adobe-logoThursday, January 31st, 9.30am – 12.30pm - Photoshop for printing – preparing images for both efficient production and fine art prints. The preparation of work for production has to take less time than work for portfolios or fine-art, you simply cannot spend the time on 600 images for proofing that you could for one award print entry. We will go through how you approach both tasks to get the best results. This session will demonstrate workflow tips and tricks in Lightroom, and Photoshop. Presented by Paul Atkins. Register here.

Summer School Topic 3 - What does it take to run a successful, profitable business in professional photography?

Norman WeedallWednesday, January 3oth, 9.30am - 12.30pm - What does it take to run a successful, profitable business in professional photography?.....If you can only work a 4 hour day and are restricted by family commitments, what should you spend that time each day doing? Getting clients, shooting,editing, selling, counting your money? How do you balance enjoyment against income and feeling guilty about editing? The speaker has been doing this for 30yrs with Gainsborough Studio and now spends most time doing personal consulting to help people develop a niche in the marketplace. Norman says "I find people have too much information from unrelated sources which leads to confusion. I will help you to sort out what's important and prioritise your activities to fit your personality and lifestyle. In this way you can be happy and achieve your goals whether they be financial or family focused. In addition Norman will give each participant a free 15min phone consultation, at a later date, to help put your thoughts in order and answer any personal questions you may have. Presented by Norman Weedall.

Register here.

To find out about the other Summer School sessions, click here.

Summer School Topic 2 - managing large quantities of digital images

adobe-lightroom-logo1Tuesday, January 29th, 9.30am – 12.30pm - Managing large quantities of digital images – using Bridge, Lightroom, metadata, hard drives, and the cloud. This is the big problem of our generation. What is the best you can do right now. What are the tools, how should you use them. Presented by Paul Atkins. Register here.

To find out about the other Summer School sessions, click here.

Summer School 2013

Posing and Lighting at the 2012 Summer School with Norman Weedall. During the last days of January we offer a series of short courses presented by working members of the industry. The objective is to provide attendees with a head start down the correct path for their area of interest.

Our Summer School is not accredited, and is not a thorough in-depth course, but you will find it enormous value. A great way to kick start 2013.

Cost to attend is $20 per session, payable when booking.

Register by clicking here.

Friday, January 25th, 9.30am - 12.30pm - Basic Photoshop. Where do I start, what do all those icons mean, what do I need to know, what don't I need to know? This popular half day session will get you rolling in Photoshop. Presented by Mel Neumann.

Tuesday, January 29th, 9.30am - 12.30pm - Managing large quantities of digital images - using Bridge, Lightroom, metadata, hard drives, and the cloud. This is the big problem of our generation. What is the best you can do right now. What are the tools, how should you use them. Presented by Paul Atkins.

Wednesday, January 3oth, 9.30am - 12.30pm - What does it take to run a successful, profitable business in professional photography?.....If you can only work a 4 hour day and are restricted by family commitments, what should you spend that time each day doing? Getting clients, shooting,editing, selling, counting your money? How do you balance enjoyment against income and feeling guilty about editing? The speaker has been doing this for 30yrs with Gainsborough Studio and now spends most time doing personal consulting to help people develop a niche in the marketplace.

Norman says "I find people have too much information from unrelated sources which leads to confusion. I will help you to sort out what's important and prioritise your activities to fit your personality and lifestyle. In this way you can be happy and achieve your goals whether they be financial or family focused. In addition Norman will give each participant a free 15min phone consultation, at a later date, to help put your thoughts in order and answer any personal questions you may have. Presented by Norman Weedall.

Thursday, January 31st, 9.30am - 12.30pm - Photoshop for printing - preparing images for both efficient production and fine art prints. The preparation of work for production has to take less time than work for portfolios or fine-art, you simply cannot spend the time on 600 images for proofing that you could for one award print entry. We will go through how you approach both tasks to get the best results. This session will demonstrate workflow tips and tricks in Lightroom, and Photoshop. Presented by Paul Atkins.

Friday, February 1st, 9.30am - 12.30pm - Wedding photography business models - The objective of this session is to compare the product based model, where clients receive albums and prints to the disk delivery model where clients receive all of the files on disk but no prints. It will be a carefully moderated session where each model can be discussed, costed and properly evaluated. Open discussion chaired by David Sievers.