Posts in Education - marketing
Atkins at The Event

For the 5th consecutive year in a row, the AIPP brings together the most inspiring and thought provoking professionals in the industry at it's annual conference, The Event.

Speaker range from South Australia's own leading Birth Photographer Victoria Berekmeri to World Record Holding Extreme Sports Person Heather Swan.

Along with the sessions and workshops, there is an excellent tradeshow.

Our Karen Horne will be representing Atkins at booth number 27. Call in to see our latest products and have a chat.

The 2014 Event is being held on the Gold Coast his month, and there are still positions available if you wish to attend.

Link to The Event 2014.

Q and A Photo Podcast is back on air!

Black Market Podcast Team After a 5 month break, the Podcast from the Black Market Network featuring Paul Atkins is back on air with the 20th episode.

Paul and host DJ Paine discuss everything photographic, with the aim to promote professionalism and getting the best out of your photography. Tune in for tech, tips, tricks, gear, clear explanations, geekery, and fun.

Link to BMNET.us home page

Link to Q and A Photo

Link to the Podcast in iTunes

Business Models notes - Summer School 2014

Value propositions....? Stuart Davis' Business Models session was well attended and set a challenge for attendees, perhaps too great a challenge for one morning.

Formally modelling your business and using these techniques to explore new business ideas is the best way to stretch out and grow your enterprise.

Stuart has provided these useful links to support his presentation:

Business Model Canvas – http://www.businessmodelgeneration.com

Milkshake Story - Clayton Christensen - http://www.youtube.com/watch?v=VmbSpTJXozk

Human Zoo (skip to 12mins) - Dr Carla Litchfield - http://www.youtube.com/watch?v=ZONAfpnVfMU

To download Stuart's presentation notes, click here.

Summer School challenges
What a Summer School, with record attendance and pretty deep engagement, I think it was the best yet. Over the next few weeks I will be producing the notes from the sessions in the form of posts here, so keep an eye on this space.

To those that participated; thank you for rolling up your sleeves and getting dirty!

Social Media Shortcuts - Summer School 2014

Social Media IconsSocial media is a minefield for your attention. It can be extremely helpful for your professional life, and lots of fun for your personal life. How can you make it easier for yourself, how can you gain the attention for your services and still live in the 'real' world. This Friday the first session of the 2014 Atkins Summer School begins at 9.30am, 89 Fullarton Road Kent Town. Cost is $25. To book, click here.

For more information o the other four Summer School sessions, including Lightroom Basics, Digital Photographer Workflow, Photography Business Models and The Film Challenge, click here.

Summer School 2014 - Jan 24th to 31st

Atkins_workflowseminar_0161 We would love to see you at this year's Atkins Summer School, the topics are designed to help you enjoy your photography more, have fun and rethink your photographic business. All are welcome.

Cost to attend is $25 per session, payable when booking (we will call you after you register)

Register by clicking here.

 

**NEW** Social Media Shortcuts. Friday, January 24th, 9.30am - 12.30pm Is Social media the biggest time waster of the decade? What value is it adding? Are there any shortcuts? Paul Atkins will present his methods and those learned at workshops both here and in the USA over the past five years. Hopefully this will help you!

Adobe Lightroom Basics. Tuesday, January 28th, 9.30am – 12.30pm Lightroom 5.0 is the best tool for managing and lightly editing your digital image files. Paul Atkins has been using Lightroom since the first version and has brought many new users up to speed. The presentation will focus on the Library and Develop modules, but will touch on other modules and hidden features. Beginners and intermediate users will benefit from attending.

Workflow, from shoot through to archiving. Wednesday, January 29th, 9.30am – 12.30pm  What is "best practise"? What balances a image quality, data-safety and efficiency? Paul Atkins has been watching and interviewing professionals in the industry and has complied this presentation. Bring your questions and opinions, we can all learn from each other.

Photography Business Models Thursday, January 30th, 9.30am – 12.30pm. This workshop will help you fly above your photographic business, looking at it from a different perspective. Stuart Davis will be presenting this session. Stuart is from Enterprise Connect, he is a business specialist who has spent the last 4.5 years providing advice and assisting Creative Industries companies. This has included facilitating workshops in Design Integration and Business Modelling as well as conducting Business Reviews. He has also participated in a master class by the authors of Business Model Generation and used this methodology across the country. Enterprise Connect is a Federal Government initiative to re-engergize small to medium businesses in Australia. This will be worth every minute of your time, this is an opportunity to get help rethinking photography as a business.

For more information on what Stuart does: www.creativeinnovation.net.au http://www.creativeinnovation.net.au/Features/company-spotlight/KWP-Advertising.html http://www.creativeinnovation.net.au/Features/company-spotlight/A-South-Australian-perspective.html

The Film Challenge.... Friday, January 31st, 9.30am – 12.30pm with a return to the lab at 4pm for projection and discussion until 5pm In the immortal words of Harry Callaghan, "do you feel lucky punk?". However, this shouldn't be about luck, this is a test of your skills in a tricky environment: Mid summer, Adelaide, one roll of 35mm (not Xpan) or 120 (up to 6x9) tranny film, one morning to shoot. Midday we process and sleeve, 4pm meet back at Atkins to choose your best frame and a discussion of what everyone shot. From there the Atkins will scan and prepare prints with minimal editing and host and exhibition during the following month. We will gather votes over the month for an informal 'peoples choice award' Are you up to it...?

9.30am pick up film and have quick chat, then off to shoot. Return at 12.30pm for processing, return at 4pm to review results. The cost of entry includes the roll of film and processing.

The Three Marketeers in Adelaide.
  Join Andrew HarrisonDavid Watson and Steve Saporito, 3 proven marketing maestros as they show you what you can achieve to grow your business, book your session today.
  • Are you struggling to work out if social media or Facebook is delivering results?
  • Are you struggling to get the clients you want to book to show any interest in your service?
  • Do you know you could be doing it better but don't know where to start or how to optimise your efforts?
  • Is your website in need of an overhaul to turn it into a sales and lead engine?.

If you answered yes to any of these questions then this amazing new seminar series by the 3 Marketeers is for you and your business. Each seminar and masterclass is suitable for all photographers, regardless of what stage your business is at.

Day 1 is a seminar day and day 2 is a master class with limited spaces.

Click here for more details and bookings.

When: 8th and 9th of Ocotober 2013

Where: TBA

Cost: 1 Day, early bird rate: $99, normal rate: $199. 2 day $495.

Sick of dealing with objections?

"Why are you so expensive?" "I can't come during BH." "I can't afford it" "Do I get the files?" "Why are clients late?" "What do I get for free?"

Ever been lost for words? Not know what to say? Wonder how you could answer that curly question better?

YES! ....there are ways to handle these objections and problems when they happen... BUT there are also ways to prevent them from actually happening!

In this seminar Julian will give you all his tips, tricks, systems and one-liners that put clients back in their box and take control of every situation.

For more information, click here.

When: Tues 10th September, 1 - 5pm Where: AtkinsTechnicolour 89 Fullarton Rd Kent Town Cost: $85.00 To book, click here.

The Nikon AIPP Event this weekend

TheEvent2013In Hobart Tasmania the AIPP are holding their annual national conference starting this Sunday. Atkins has a stand in the trade hall, pop by to say hi to Karen whilst you indulge in this fantastic four day event. The AIPP Nikon Event is Australia's largest photographic conference, with the photography community gathering from all corners of the country for the 4th consecutive year running. The 4 day Event will be held in Hobart from the 16th - 19th June 2013. The Event is run by photographers for photographers to foster the growth of the photographic industry, and is packed with keynote speakers, interactive workshops, networking opportunities, social events and a sponsor expo.

2013 will deliver some of the worlds best, most accomplished and inspiring photographers who will share their expertise, insights, stories and inspire you no matter what stage of your photography career.

Topics covered will include;

Photojournalism Regional/Rural Studio,Advertising, Client Relationships, Wedding Commercial, Photoshop CS6, Lighting, Posing, Post production, Landscape, Legal, Marketing/Sales, Colour Management, HDSLR Audio, Publishing, Editorial, Fine Art. Date: June 16-19th 2013 Venue: Hotel Grand Chancellor, Hobart Cost: AIPP Members: $250-$950, Students: $180-$720, Non Members: $350-$1400 More information, click here

Booking, click here

AIPP_TRADE_AFFILIATE_LOGO250px

Products and Pricing seminar.

AIPP product and pricingFor portrait, wedding and family photographers, deciding what products to offer clients can be hard.  Then you have decide what to charge! Come and listen to 3 successful SA photographers share their approach to these key questions: Simone Hanckel, Mark Trumble and Glen Dealtry. When: Tuesday 16th April 2013 | 10.00am - 2.00pm Where: The Edinburgh Hotel & Cellars, 7 High Street, Mitcham, 5062 Cost: Members $45, Non-members $70 | Price includes morning tea and lunch.

Click here for registration and more details.

Always wanted to create a wedding album, but don't know where to start?

How to create a wedding albumTHIS IS FOR YOU...NEXT TUESDAY DON'T MISS OUT! Always wanted to create a wedding album, but not sure where to start? Already creating them, but finding them too time consuming?

Allow your wedding photography business to blossom by introducing the most effective up-sell to your services - the wedding album.

André Agnew, 2010 and 2011 SA Wedding Photographer of the Year will show you his workflow from A-Z. Learn how to lay-out totally unique, 20-page album designs in 20 minutes.

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Worried about OH&S and insurance when employing an assistant?

Wayne Brabin of "Human Resource Consulting" will speak to the concern of insurance, OH&S, work cover and the like, for anyone who has ever, or is thinking of hiring assistants

Stay for lunch after the seminar, to catch up with friends. It'll be a great social occasion too - our first for 2013!

EVENT DETAILS: Location: The Edinburgh Hotel & Cellars, 7 High Street, Mitcham, 5062 When: Tuesday 19th February 2013 Time: 10.00am - 2.00pm

PRICING: AIPP Members $40 Non-members $60

For more information, click here.

To book. click here.

 

Summer School still taking bookings

Atkins_workflowseminar_0161During the last days of January we offer a series of short courses presented by working members of the industry. The objective is to provide attendees with a head start down the correct path for their area of interest. Our Summer School is not accredited, and is not a thorough in-depth course, but you will find it enormous value. A great way to kick start 2013.

Cost to attend is $20 per session, payable when booking. Register here.

  1. Basic Photoshop - Friday, January 25th, 9.30am - 12.30pm
  2. Managing large quantities of digital images - Tuesday, January 29th, 9.30am - 12.30pm
  3. What does it take to run a successful, profitable business in professional photography? - Wednesday, January 3oth, 9.30am - 12.30pm
  4. Photoshop for printing - Thursday, January 31st, 9.30am - 12.30pm
  5. Wedding photography business models - Friday, February 1st, 9.30am - 12.30pm
For full details and registration, click here.
Summer School Topic 3 - What does it take to run a successful, profitable business in professional photography?

Norman WeedallWednesday, January 3oth, 9.30am - 12.30pm - What does it take to run a successful, profitable business in professional photography?.....If you can only work a 4 hour day and are restricted by family commitments, what should you spend that time each day doing? Getting clients, shooting,editing, selling, counting your money? How do you balance enjoyment against income and feeling guilty about editing? The speaker has been doing this for 30yrs with Gainsborough Studio and now spends most time doing personal consulting to help people develop a niche in the marketplace. Norman says "I find people have too much information from unrelated sources which leads to confusion. I will help you to sort out what's important and prioritise your activities to fit your personality and lifestyle. In this way you can be happy and achieve your goals whether they be financial or family focused. In addition Norman will give each participant a free 15min phone consultation, at a later date, to help put your thoughts in order and answer any personal questions you may have. Presented by Norman Weedall.

Register here.

To find out about the other Summer School sessions, click here.

Summer School 2013

Posing and Lighting at the 2012 Summer School with Norman Weedall. During the last days of January we offer a series of short courses presented by working members of the industry. The objective is to provide attendees with a head start down the correct path for their area of interest.

Our Summer School is not accredited, and is not a thorough in-depth course, but you will find it enormous value. A great way to kick start 2013.

Cost to attend is $20 per session, payable when booking.

Register by clicking here.

Friday, January 25th, 9.30am - 12.30pm - Basic Photoshop. Where do I start, what do all those icons mean, what do I need to know, what don't I need to know? This popular half day session will get you rolling in Photoshop. Presented by Mel Neumann.

Tuesday, January 29th, 9.30am - 12.30pm - Managing large quantities of digital images - using Bridge, Lightroom, metadata, hard drives, and the cloud. This is the big problem of our generation. What is the best you can do right now. What are the tools, how should you use them. Presented by Paul Atkins.

Wednesday, January 3oth, 9.30am - 12.30pm - What does it take to run a successful, profitable business in professional photography?.....If you can only work a 4 hour day and are restricted by family commitments, what should you spend that time each day doing? Getting clients, shooting,editing, selling, counting your money? How do you balance enjoyment against income and feeling guilty about editing? The speaker has been doing this for 30yrs with Gainsborough Studio and now spends most time doing personal consulting to help people develop a niche in the marketplace.

Norman says "I find people have too much information from unrelated sources which leads to confusion. I will help you to sort out what's important and prioritise your activities to fit your personality and lifestyle. In this way you can be happy and achieve your goals whether they be financial or family focused. In addition Norman will give each participant a free 15min phone consultation, at a later date, to help put your thoughts in order and answer any personal questions you may have. Presented by Norman Weedall.

Thursday, January 31st, 9.30am - 12.30pm - Photoshop for printing - preparing images for both efficient production and fine art prints. The preparation of work for production has to take less time than work for portfolios or fine-art, you simply cannot spend the time on 600 images for proofing that you could for one award print entry. We will go through how you approach both tasks to get the best results. This session will demonstrate workflow tips and tricks in Lightroom, and Photoshop. Presented by Paul Atkins.

Friday, February 1st, 9.30am - 12.30pm - Wedding photography business models - The objective of this session is to compare the product based model, where clients receive albums and prints to the disk delivery model where clients receive all of the files on disk but no prints. It will be a carefully moderated session where each model can be discussed, costed and properly evaluated. Open discussion chaired by David Sievers.

The Nikon AIPP Event and finding your rat

Whilst driving back from this fantastic event in the Hunter Valley, I killed the hours catching up on podcasts and chewing over what could be learned from such a gluttons' feast of information that The Event was. As sometimes happens "Roderick on the Line" was my first queued podcast. John Roderick is a Seattle Indy Rocker, with a bizarre mix of towering ego, deep intelligence, wet yourself humor and espouser of common sense.

It was great timing because John's podcast started with a story of how a deeply domesticated ribbon wearing Dachshund lept from the arms of its unsuspecting owner to chase a sewer rat down a hole. The dogs gentle owner could only stare shocked as the rat and the hound accidentally bumped into each other and it threw the primeval switch on the dog. The owner had 'never seen that behaviour before' just as all dog owners say after that switch is thrown.

The story of the dog's switch being thrown reminded me of what many of us are looking for in life; "What was I put on earth to do?" And many of the speakers I saw at The Event clearly know their answer. They know their rat, what is instinctual to them, what makes them happiest. The lineup of speakers for this AIPP annual conference was breathtaking, The Event is now world class, and attracts real talent.

I'll define people with "real talent" as those who have dedicated themselves to their craft, and have pushed it all the way. They were not 'discovered' like so many of the celebrity generation, they have worked to this point, they have sacrificed, reinvented, and slogged their way to the top without a lot of second guessing or complaining. A few speakers were still climbing, but in all of them, you could see them chasing their instincts like that dog, following where ever they led.

So over the next few months I will let you know my impression of those I saw, and try to impart some things I learned from them. If you want to see some of presentations (note, not all could be recorded), you can pay to view the sessions that were recorded by the AIPP here: http://aippcpdlive.com.au