I'm over in Sydney, Darling Harbour at this year's Photo Marketing Association. The show is bigger and more engaging than any in the past. The focus is on relationships, particularly the close relationships that drive great business. All if the speakers have touched on the importance of genuine two way contact with clients.
Perhaps our insatiable appetite for the latest and greatest has been put in it's place behind the deeply rewarding experience of personal engagement.
Or is it that there is not much new out there so the industry is looking inward?
Regardless, we all must agree that nothing works better than when it is done in cooperation.
Cheers from Sydney PMA, Paul Atkins.