Approaching weddings differently

  Simon Casson's Yellow Box

In the face of changing demands from wedding clients, Simon Casson has responded by opening up another service to capture the imagination of modern brides.

Simon's Yellowbox service sets about to simplify the process while keeping great photography at the core.

It's a great idea, there is always a market for simple elegance. Perhaps Simon has been inspired by Coco Chanel's mantra: 'before you go out, look in the mirror, and take one thing off'. - Paul

Yellowbox website

Simon Casson website

Here is Simon's press release:

Simon Casson has seen so much growth in the local wedding market that he has just launched a new business to cope with demand.

Based in North Adelaide, the current SA Editorial Photographer of the Year balances a "Monday to Friday" portfolio of local, national and international commercial clients with around 12-15 top end weddings per year on weekends.

"Around 75% of my wedding clients live either interstate or overseas - one or both of them may have grown up here, since moved and now are coming back home to get married", says Simon.

"Australia really does lead the world in quality wedding photography and as far as I am concerned it is my editorial style that influences how I shoot and how I design each wedding album"

The remainder of his local wedding clients are made up of a who's who of the local creative, media, law and medical community.

"We even had the booking of a certain international sporting personality until he decided to marry somebody else!", Simon said.

In response to ongoing requests he has now launched another service aimed at the broader Adelaide wedding market - Yellowbox.

"Yellowbox is comprised of a small team of select photographers who share my philosophy of editorial approach, totally unobtrusive and know how to have a fun day with the couple and their friends and families."

To celebrate the launch of Yellowbox all new customers receive a new iPod with all of their wedding images loaded ready to show their friends and family.

In the meantime Simon is looking after his loyal commercial/advertising clients and getting ready for a big wedding in Sydney on Anzac Day.

Even with the excitement, pressure and expectation of the average wedding day, Simon wouldn't have it any other way:

"I am so privileged to be such a large part of a couples day - I see so much - some very funny and emotional moments - I could write a book about the events that sometimes occur"

Even in this time of corporate economic uncertainty, weddings are showing no sign of being affected.

"It's a great day for a guest, you dress up, there's lots of smiles and kissing and sit down for a meal and some drinks and have fun! Everyone loves a wedding!"