Atkins in the “Working Pro”

Working Pro masthead

We are very thrilled to be interviewed for the AIPP’s “Working Pro”. This digital magazine is a monthly publication by the Peter Eastway for the AIPP (Australian Institute of Professional Photography). In each edition, Peter looks at products that can help a professional photographer grow their business. Peter selected our “Rose” package for this. Here

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Finding out what your customers want

We listen

Surely this is the biggest question facing business? For years we have been told to observe and survey, many of us have paid money to marketing firms to analyse the market and identify our “ideal” customer. It has been common practise to give this ideal customer a name and personality, we were told to create a ‘frankenperson

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Marketeering!

The market crew

Last Friday night we had a stall at the Norwood Christmas Market and Carols, it went really well. We had the opportunity to talk to people about the importance of curating their precious photos, and we actually dragged some important work off their mobile phones to make prints for them. Our wonderful new shop desks,

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