Heartfelt is a volunteer organisation of professional photographers from all over Australia dedicated to giving the gift of photographic memories to families that have experienced stillbirths, premature births, or have children with serious and terminal illnesses. Heartfelt is dedicated to providing this gift to families in a caring, compassionate manner. All services are provided free of charge.

Atkins has proudly provided the print packages for all recipients of Heartfelt's recipients since the inception of the nationally organised service. Our team strives to deliver these beautiful gifts carefully packaged and safely delivered within two weeks of the photographic session.

Since the 1970s, Atkins has been assisting nurses and families in making printed memories for these types of situations. Before Heartfelt, we received rough little polaroids from inexperienced photographers, we had to scan and artwork the images, to make the best for the families. The results were never much for us to be proud of, but the profound affect it has for the family was immeasurable.

Families are so lucky to have this service, and it comes at a great cost. This is not a financial cost, but an emotional one to the photographers providing the service. Considering the amount of families Heartfelt photographers service, and the number of photographers working with Heartfelt, they are very busy people. Heartfelt are in need on photographer, so if you feel this could be your gift to society, contact Heartfelt.

Link to Heartfelt.